MSI
Campaign Influencer Marketing Brand MSI Background & Objectives The campaign aimed to launch MSI’s new laptop products, the GF66 and Modern 14, targeting creative content creators and office professionals, not just the gaming audience. The goal was to expand the customer base and reposition the brand beyond gaming to reach a broader target audience. Brand […]
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TCL
Campaign Rebranding In The Vietnamese Market Brand TCL Success Story Successfully conveyed TCL’s new brand positioning, bringing TCL to the top 2 global TV brands and the leading Android Smart TV market share according to OMDIA. Increased brand and product awareness of TCL’s Mini LED and QLED displays. Lively discussions on forums, blogs, groups and […]
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