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In addition to the challenges of the market, Vietnamese consumer electronics enterprises are facing changes in consumers' shopping habits. What's impacting consumer behavior change? What marketing solution to capture insights and reach the right target customers?

Brandformance is the combination of the power of branding and performance in a communication strategy. This method is flexible and comprehensive, bringing maximum benefits to businesses both in the short and long term.

Brandformance is a strategy that promises to be interested and implemented by many businesses from 2023 to solve the problem of balancing brand image building and performance optimization, bringing many long-term benefits to businesses.

When prioritizing sales goals, businesses will be difficult to remember, reducing their ability to reach new audiences. Too prioritizing brand goals, businesses will spend a lot of money to build and face difficulties in growth.

With the characteristics of a tropical country, Vietnam faces hot and sweltering weather when summer comes. Catching up with the signals of summer, the Beverage and Bottled Beverages (non-alcoholic) industry has become extremely busy.