
What is Brandformance? A strategy that will help brands grow
Brandformance is a strategy that promises to be interested and implemented by many businesses from 2023 to solve the problem of balancing brand image building and performance optimization, bringing many long-term benefits to businesses.
Read Now
Who will determine the 'never-ending battle' between Brand building and Performance marketing?
When prioritizing sales goals, businesses will be difficult to remember, reducing their ability to reach new audiences. Too prioritizing brand goals, businesses will spend a lot of money to build and face difficulties in growth.
Read Now
How did Airbnb "win big" by reducing its Marketing budget by 28%?
Airbnb made a breakthrough in the travel industry by bringing the highest performance ever, after cutting back on Search Engine Marketing (SEM) activities – to focus on Brand Marketing
Read Now
Which agency was honored by Meta at Vietnam Business Messaging Awards 2023: Best Diversity?
On June 13, 2023, Meta announced the Vietnam Business Messaging Awards 2023. In particular, Novaon Digital is honored to be the Agency in Vietnam honored in the Best Diversity category.
Read Now
Summer 2023 Spotlight: Conquering Marketing campaigns with Novaon Digital in the Electronics & Appliances industry
Catching up with the time of summer knocking on the door, at this time, Dien May brands urgently need help to overcome the fierce competition of the market, gradually conquering the hearts of consumers.
Read Now
It's time for FMCG Beverage brands to seize opportunities to explode in Summer 2023
With the characteristics of a tropical country, Vietnam faces hot and sweltering weather when summer comes. Catching up with the signals of summer, the Beverage and Bottled Beverages (non-alcoholic) industry has become extremely busy.
Read Now
The important role of AR experiences and increased interaction in Marketing
78% of customers who use AR shopping say they are satisfied with their shopping experience.
Read Now
Digital Trends in the 1st quarter of 2023: Grasping trends to "pave the way" for brand experiences
Digital Trends Quarter I.2023 is a report researched and analyzed by Novaon Digital's Digital Marketing experts.
Read Now
[WEBINAR] "Growth Hacking" strategy for the Education sector and Solutions to enhance brand positioning
The webinar "Growth Hacking in the Education Industry" 2023, an event dedicated to the education sector, took place on March 21.
Read Now
Break through with 5 creative marketing ideas for Valentine's season
Valentine's Day – The season of love with a thousand sweet "deals" is the time for brands to launch a series of unique marketing campaigns to increase revenue, connect customers and enhance their brands. alentine – The season of love with a thousand sweet "deals" is the time for brands to launch a series of unique marketing campaigns to increase revenue, connect customers and enhance their brands.
Read Now
Novaon Digital wins Vietnam Business Messaging Awards 2023
Meta recently announced the Vietnam Business Messaging Awards 2023. Novaon Digital is honored to be an agency in Vietnam honored in the Best Diversity category. The Vietnam Business Messaging Awards 2023 is an award that recognizes the creative, diverse and innovative application of agencies in making the most of Conversations to help businesses unlock the power […]
Read Now
Novaon won the fastest growth award in FAST500 for the 5th time in a row
In the recently announced list of the 500 fastest growing enterprises (FAST500) in Vietnam in 2023, Novaon has participated for the 5th time in a row, affirming its leading position in the field of digital transformation (digital transformation). With the context of many difficulties and challenges during the past 3 years, Novaon has overcome and […]
Read Now