Google Adwords – Effective target Advertising

2015/11/16 | 9:33:14 GMT +7

Google – a special channel for business to promote brands and products to the targeted customers.

Why choose Google Adwords?

• Reach the right people at the right time when they’re searching for the things that you offer
• Set your own Ads budget through flexible bids
• The smart report system show you which parts are working in your Ads campaign

Google Ads formats:

1. Text Ads

• A type of text ads which includes direct link to landing page or website
• Reach right targeted customers and call conversions.
• Charged by CPA, CPC

2. Google Dynamic Search Ads

• Automatically create ads regarding website contents
• Apply for websites which have different kinds of products/services
• Automatically create ads without separating products into different groups

3. Google search Only Call:

• Encourage calls to your business by showing your phone number on your ads
• Appear when searching on mobile or tab devices
• Add your phone numbers to title ads

4. Google Display Network

• Show ads on the Display Network which includes specific Google websites, mobile sites and apps – that show Adwords ads.
• Remarketing campaigns base on products list on Google Trading Centre.
• Bid cost is more stable than Googe Search

5. Banner Ads on video

• A form of trueview in display Ads ; display on GDN, target YouTube
• Highlight content with still image banner

6. Video – Instream Ads

• Ads run on GDN
• Ads appear while playing video on websites
• Viewers cannot skip the ads

7. True View Instream

• TrueView in-stream ads run on videos served on YouTube or within Google Display Network
• Only skip ads after duration
• Charge after 30 seconds or when the video ad has been watched completely.

8. TrueView in Display

• Ads appear when viewer is watching or searching videos on YouTube
• Chagre only when viewer click to thumbnail and watch video

9. Youtube Mastheath

• Ads run on YouTube homepage
• 24/24 display on all screens (PC, Mobile, tab), bring effective brand awareness and optimized campaign coverage.
• Charged by CPD and easy measure through Analytics tool

10. Dynamic Remarketing

• Prior to customers who used to access your website or mobile apps