Google – a special channel for business to promote brands and products to the targeted customers.
Why choose Google Adwords?
- Reach the right people at the right time when they’re searching for the things that you offer
- Set your own Ads budget through flexible bids
- The smart report system show you which parts are working in your Ads campaign
Google Ads formats:
- Text Ads
- A type of text ads which includes direct link to landing page or website
- Reach right targeted customers and call conversions.
- Charged by CPA, CPC
- Google Dynamic Search Ads
- Automatically create ads regarding website contents
- Apply for websites which have different kinds of products/services
- Automatically create ads without separating products into different groups
- Google search Only Call:
- Encourage calls to your business by showing your phone number on your ads
- Appear when searching on mobile or tab devices
- Add your phone numbers to title ads
- Google Display Network
- Show ads on the Display Network which includes specific Google websites, mobile sites and apps – that show Adwords ads.
- Remarketing campaigns base on products list on Google Trading Centre.
- Bid cost is more stable than Googe Search
- Banner Ads on video
- A form of trueview in display Ads ; display on GDN, target YouTube
- Highlight content with still image banner
- Video – Instream Ads
- Ads run on GDN
- Ads appear while playing video on websites
- Viewers cannot skip the ads
- True View Instream
- TrueView in-stream ads run on videos served on YouTube or within Google Display Network
- Only skip ads after duration
- Charge after 30 seconds or when the video ad has been watched completely.
- TrueView in Display
- Ads appear when viewer is watching or searching videos on YouTube
- Chagre only when viewer click to thumbnail and watch video
- Youtube Mastheath
- Ads run on YouTube homepage
- 24/24 display on all screens (PC, Mobile, tab), bring effective brand awareness and optimized campaign coverage.
- Charged by CPD and easy measure through Analytics tool
- Dynamic Remarketing
- Prior to customers who used to access your website or mobile apps
