1. What is SEO?
SEO – the process of improving the visibility of a website on search engines, raising the higher rank of the website with relevant keywords.
90% Vietnamese Internet Users use Google to search information so that they determine SEO is Google SEO.
There are 2 types of SEO:
– Onsite SEO: Focus on structure and optimize for your contents, titles, Meta tags, target keywords which help your website “ well – communicate” with search engines.
– Offsite SEO: Your website is under the influences of audience and other website managers, using tools as Link – building, Social Media… to generate website.
3. Types of SEO
a. SEO Keyword
Definition: resolution for main keywords belongs to customers products/services
Advantages: cost saving, effectiveness, consumers involvement, branding and target services promotion
b. Overall SEO
Definition: resolution for the whole system includes covered keywords belongs to customers’ products/services
-Attracting stable traffic on website
-Covered keywords ensure products/services coverage.
-Keywords quickly appear on top.
c. SEO Audit
Definition: resolution for evaluating the current situations of website, consulting plans to ensure customers targets
-Provide general perspectives through SEO to improving branding campaign strategies.
-Predict plans/strategies of competitors
4. Typycal publishers