SEO – Search Engine Optimization

1. What is SEO?

SEO – the process of improving the visibility of a website on search engines, raising the higher rank of the website with relevant keywords.

SEO là gì

90% Vietnamese Internet Users use Google to search information so that they determine SEO is Google SEO.

There are 2 types of SEO:

Onsite SEO: Focus on structure and optimize for your contents, titles, Meta tags, target keywords which help your website “ well – communicate” with search engines.

Offsite SEO: Your website is under the influences of audience and other website managers, using tools as Link – building, Social Media… to generate website.

Nguyên lý SEO

2. Advantages: 

Quá trình SEO

3. Types of SEO

a. SEO Keyword

Definition: resolution for main keywords belongs to customers products/services

Advantages: cost saving, effectiveness, consumers involvement, branding and target services promotion

b. Overall SEO

Definition: resolution for the whole system includes covered keywords belongs to customers’ products/services


-Attracting stable traffic on website

-Covered keywords ensure products/services coverage.

-Keywords quickly appear on top.

c. SEO Audit

Definition: resolution for evaluating the current situations of website, consulting plans to ensure customers targets


-Provide general perspectives through SEO to improving branding campaign strategies.

-Active management

-Predict plans/strategies of competitors

4. Typycal publishers

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