Meta recently announced the Vietnam Business Messaging Awards 2023. Novaon Digital is honored to be an agency in Vietnam honored in the Best Diversity category.
The Vietnam Business Messaging Awards 2023 is an award that recognizes the creative, diverse and innovative application of agencies in making the most of Conversations to help businesses unlock the power of conversation. The award has proven the success of Novaon Digital after a strong transformation to create comprehensive and diverse brand experience solutions for all customers.
According to Meta, Vietnam has the highest rate of Business Messaging usage among the countries surveyed: 73% of Vietnamese consumers surveyed use conversation to approach businesses. About 40% of Vietnamese consumers said they increased the frequency of conversations with businesses. At least 1 in 3 Vietnamese consumers talk to businesses once a week. Conversational business is popular among all age groups, especially Millennials and GenZ.
The appeal of Conversations from Messaging Platform to businesses that want to communicate with customers is crucial. However, just applying it is not enough to meet customer expectations. In fact, businesses are having difficulty in getting lead data from advertising platforms on many different channels to flow into CRM. This, disrupting data systems, affecting processes and people, businesses need a tool powerful enough to connect this huge data.
At the Vietnam Business Messaging Awards 2023, Meta also mentioned many new points of Business Messaging. Business Messaging solutions and tools are powered by cutting-edge technology, helping businesses reach the most potential customers and bring personalized messaging experiences easily and efficiently. This also helps businesses optimize their advertising costs and at the same time provide the smoothest connection experience with their potential customers, increasing conversions and revenue.
It is known that Novaon Digital has made a big turning point in its development strategy. Novaon Digital launches the mission of "Digitally transform Brand Experience with Strategy, Technology and Creativity" to become an agency providing brand experience transformation services on a digital platform with strategy, creativity and technology.
In particular, Novaon Digital has developed new products, making the most of the solution to promote and apply in the form of Conversational Marketing, improvement and effective application.
Integrate new Messaging Platform solutions into your existing marketing ecosystem and funnels, including Messenger Offers, Click-to-Messenger Lead Generation, Destination Optimization, chatbot, CRM integration.
Develop a strategy to implement the Messaging Platform, implement the strategy with a combination of brand experience solutions from Novaon Digital.
Continuously create and diversify Creative Formats in rich content and materials for the Messaging Platform.
Maximize the effective application of AI automation technologies such as XChatbot with Messaging Platform
It can be seen that in the journey of digital transformation of customer experience, the application and upgrade of new tools is extremely important and necessary. Therefore, with technological improvements, new innovations of Novaon Digital and the Meta team such as Business Messaging tools will help brands quickly get closer to and understand their own customers
