SKODA
Campaign
Curiosity Makes Us Smarter
Brand
Skoda
Success Story
- Increased brand awareness about Skoda’s 2 new SUV lines: Karoq and Kodiaq.
- Achieved high engagement rates across social media channels.
Background & Objectives
As a completely new brand in Vietnam, very few customers were familiar with Skoda – posing a significant challenge when launching their SUV lines in the Vietnamese market amidst fierce competition. This set the objective for Skoda to develop a brand re-identification strategy to deliver a perfect brand experience for their target audience.
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