Campaign
Four Seasons Brand Recognition
Brand
Aeon Mall
Success Story
- Increased brand awareness for Aeon Mall Binh Tan, with notably higher visitor traffic.
- Shopping activities and promotional programs actively discussed by customers on social media.
- Brought diverse, seasonal colors and vibes to Aeon Mall Binh Tan throughout the year
Background & Objectives
Amid economic challenges forcing people to tighten spending, Aeon Mall Binh Tan needed fresh, innovative approaches to attract visitors for shopping and entertainment experiences. They aimed to boost and sustain Aeon Mall’s digital brand awareness seasonally while supporting tenant programs.
Brand Experience Implementations
- Developing strategies and content production across social media channels and press.
- Implementing Media campaigns on Fanpages, Google, and TikTok.
- Selecting Influencers through the Onfluencer platform based on AI artificial intelligence. Focused channels: Hotpage/group, KOC, PR.
- Creating creative ideas for events and space decoration across the 4 seasons at Aeon Mall.
