Campaign
BMW In A Luxury Segment Racing: From A Drift To A Hit
Brand
BMW
Success Story
- 30% search impression share in the top position on Google.
- Over 50% increase in the number of potential customers.
- 1.2x increase in market share and 13% sales growth compared to the same period last year.
Background & Objectives
The global recession in 2022 dragged down the entire world economy, and the automotive industry was no exception. Facing this challenge, BMW needed a strategy to break through the volatile market and regain its position as a leader in the luxury car segment.
Brand Experience Implementations
- Ran campaigns across various channels: Facebook Ads, GDN, SEM, Rich Display, YouTube, Instagram.
- Deployed content on social media channels revolving around AWO content related to BMW’s car models.
- Booked PR articles introducing the brand’s new car launches.
- Utilized OnLead to collect real-time user data & results across platforms, combined with a call center system to optimize, filter quality data and push to the CRM Data.
- Integrated AR game advertising on Meta to provide the most immersive experience for customers.
