Campaign
Media Strategy For Isuzu
Brand
Van Hanh Mall
Success Story
- Achieved a high interaction rate with over 82.000 engagements.
- Content strategies and format formats had a high interaction rate due to being close and suitable for the target audience.
- Good interaction on Influencer channels, exploring and using the product.
Background & Objectives
Communications about Isuzu’s truck line focused on introducing unique features along with advanced technology systems to increase interaction and reinforce customer recognition of the product. This contributes to enhancing the credibility of Isuzu’s truck line, affirming it as a reliable and reputable choice for transportation companies, thereby increasing their revenue.
Brand Experience Implementations
- Strong deployment on 2 platforms: Facebook, TikTok, with content revolving around AWO posts about Isuzu’s truck line.
- Booking PR, seeding on hot groups/hot pages, etc.
- Production of KV, UGC Videos according to the suitable concept for the target customers.
- Utilizing Onfluencer – AI artificial intelligence to book suitable KOLs for the campaign to create review posts.
