KEWPIE

Solution:
Category:
KEWPIE

Campaign

Discover New Flavor - Kewpie Mala & Garlic Sesame Sauce

Brand

Kewpie

Background & Objectives

This campaign aimed to launch Kewpie's new product: Mala & Garlic Sesame Sauce, targeting a broader audience beyond their existing customer base. The goal was to position the sauce as a versatile condiment suitable not just for salads but for enhancing various dishes.

 

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