Campaign
Discover New Flavor - Kewpie Mala & Garlic Sesame Sauce
Brand
Kewpie
Background & Objectives
This campaign aimed to launch Kewpie's new product: Mala & Garlic Sesame Sauce, targeting a broader audience beyond their existing customer base. The goal was to position the sauce as a versatile condiment suitable not just for salads but for enhancing various dishes.
