Campaign
Panasonic Service
Brand
Panasonic
Success Story
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All advertising categories exceeded KPIs, reaching ~110%.
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Organic Traffic, Share of Voice (SOV) and Page Ranking indicators all accelerated.
Background & Objectives
Panasonic launched warranty center services such as: Panasonic repair and maintenance services. Novaon Digital partnered with Panasonic to implement a comprehensive communication strategy to help the brand increase brand awareness and reach potential customers.
Brand Experience Implementations
- Building and implementing Media strategy and managing Lead Management solution.
- Digital Production with content and messaging that captures customer insights.
- Media deployment focused on channels: Google Search, Facebook.
