Campaign
30 Years Elevating Value In Vietnam
Brand
Shinhan Bank
Success Story
- The campaign reached over 295 thousand users on Facebook.
- The video achieved a VTR rate at a good average level for a regular Trueview campaign.
- The campaign reached over 103 thousand users on Instagram. This campaign had a very high reaction rate – exceeding 90%, much higher than the Facebook campaign.
Background & Objectives
Shinhan celebrates its 30th anniversary. The brand aims for a campaign that can increase brand recognition and support the promotion of various product packages.
Brand Experience Implementations
- Implemented Media ads strategy to optimize KPIs across Digital channels: Facebook, Google, Zalo, TikTok, Instagram.
- Communication strategy on social media and reputable press channels.
- Innovative iTVC idea development and multi-channel digital communication.
- Implemented Influencer Marketing strategy, booking Hotpages/groups, KOCs for product packages.
