Campaign
Curiosity Makes Us Smarter
Brand
Skoda
Success Story
- Increased brand awareness about Skoda’s 2 new SUV lines: Karoq and Kodiaq.
- Achieved high engagement rates across social media channels.
Background & Objectives
As a completely new brand in Vietnam, very few customers were familiar with Skoda – posing a significant challenge when launching their SUV lines in the Vietnamese market amidst fierce competition. This set the objective for Skoda to develop a brand re-identification strategy to deliver a perfect brand experience for their target audience.
Brand Experience Implementations
- Executed a multi-channel Media Strategy: Google Search, GDN/ADX/DV360, YouTube Ads, Facebook Page Posts, Facebook Page Likes, Facebook Leads.
- Deployed content pillars revolving around social posts, mini-games, content series, events across platforms like Facebook, Instagram, TikTok, Zalo, TikTok video shoots, Virtual Showroom, seeding.
- Produced product shoots, key visuals adhering to the concept tailored for the target customers.
- Applied technologies like Chatbots, ONCUSTOMER, Mini CRM.
