SKODA

Solution:
Category:
SKODA

Campaign

Curiosity Makes Us Smarter

Brand

Skoda

Success Story

  • Increased brand awareness about Skoda’s 2 new SUV lines: Karoq and Kodiaq.
  • Achieved high engagement rates across social media channels.

Background & Objectives

As a completely new brand in Vietnam, very few customers were familiar with Skoda – posing a significant challenge when launching their SUV lines in the Vietnamese market amidst fierce competition. This set the objective for Skoda to develop a brand re-identification strategy to deliver a perfect brand experience for their target audience.

Brand Experience Implementations

Other case studies

Request Free Audit Now

Form Request