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In addition to the challenges of the market, Vietnamese consumer electronics enterprises are facing changes in consumers' shopping habits. What's impacting consumer behavior change? What marketing solution to capture insights and reach the right target customers?

Brandformance is the combination of the power of branding and performance in a communication strategy. This method is flexible and comprehensive, bringing maximum benefits to businesses both in the short and long term.

Brandformance is a strategy that promises to be interested and implemented by many businesses from 2023 to solve the problem of balancing brand image building and performance optimization, bringing many long-term benefits to businesses.

When prioritizing sales goals, businesses will be difficult to remember, reducing their ability to reach new audiences. Too prioritizing brand goals, businesses will spend a lot of money to build and face difficulties in growth.

Airbnb made a breakthrough in the travel industry by bringing the highest performance ever, after cutting back on Search Engine Marketing (SEM) activities – to focus on Brand Marketing

On June 13, 2023, Meta announced the Vietnam Business Messaging Awards 2023. In particular, Novaon Digital is honored to be the Agency in Vietnam honored in the Best Diversity category.

Catching up with the time of summer knocking on the door, at this time, Dien May brands urgently need help to overcome the fierce competition of the market, gradually conquering the hearts of consumers.

With the characteristics of a tropical country, Vietnam faces hot and sweltering weather when summer comes. Catching up with the signals of summer, the Beverage and Bottled Beverages (non-alcoholic) industry has become extremely busy.

78% of customers who use AR shopping say they are satisfied with their shopping experience.

In recent years, digital technology is changing and changing the way we live, work and play.

Digital Trends Quarter I.2023 is a report researched and analyzed by Novaon Digital's Digital Marketing experts.

The webinar "Growth Hacking in the Education Industry" 2023, an event dedicated to the education sector, took place on March 21.