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Campaign Curiosity Makes Us Smarter Brand Skoda Success Story Background & Objectives As a completely new brand in Vietnam, very few customers were familiar with Skoda – posing a significant challenge when launching their SUV lines in the Vietnamese market amidst fierce competition. This set the objective for Skoda to develop a brand re-identification strategy […]

Campaign Panasonic Service Brand Panasonic Success Story Background & Objectives Panasonic launched warranty center services such as: Panasonic repair and maintenance services. Novaon Digital partnered with Panasonic to implement a comprehensive communication strategy to help the brand increase brand awareness and reach potential customers.

Campaign Four Seasons Brand Recognition Brand Aeon Mall Success Story Background & Objectives Amid economic challenges forcing people to tighten spending, Aeon Mall Binh Tan needed fresh, innovative approaches to attract visitors for shopping and entertainment experiences. They aimed to boost and sustain Aeon Mall’s digital brand awareness seasonally while supporting tenant programs. Brand Experience […]

Campaign Creative Planning – Creative Production Brand Shinhan Bank Background & Objectives Novaon partnered with Shinhan Bank in a marketing campaign aimed at conveying to customers the diverse and convenient services through specialized and effective distribution. Brand Experience Implementations Novaon accompanied the bank in implementing the campaign with activities to diversify images and create rich […]

Campaign Influencer Marketing Brand MSI Background & Objectives The campaign aimed to launch MSI’s new laptop products, the GF66 and Modern 14, targeting creative content creators and office professionals, not just the gaming audience. The goal was to expand the customer base and reposition the brand beyond gaming to reach a broader target audience. Brand […]

Campaign Rebranding In The Vietnamese Market Brand TCL Success Story Successfully conveyed TCL’s new brand positioning, bringing TCL to the top 2 global TV brands and the leading Android Smart TV market share according to OMDIA. Increased brand and product awareness of TCL’s Mini LED and QLED displays. Lively discussions on forums, blogs, groups and […]

Campaign Media Strategy For Isuzu Brand Van Hanh Mall Success Story Background & Objectives Communications about Isuzu’s truck line focused on introducing unique features along with advanced technology systems to increase interaction and reinforce customer recognition of the product. This contributes to enhancing the credibility of Isuzu’s truck line, affirming it as a reliable and […]

Campaign Discover New Flavor - Kewpie Mala & Garlic Sesame Sauce Brand Kewpie Background & Objectives This campaign aimed to launch Kewpie's new product: Mala & Garlic Sesame Sauce, targeting a broader audience beyond their existing customer base. The goal was to position the sauce as a versatile condiment suitable not just for salads but […]

Campaign 30 Years Elevating Value In Vietnam Brand Shinhan Bank Success Story The campaign reached over 295 thousand users on Facebook. The video achieved a VTR rate at a good average level for a regular Trueview campaign. The campaign reached over 103 thousand users on Instagram. This campaign had a very high reaction rate – […]