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Campaign Curiosity Makes Us Smarter Brand Skoda Success Story Background & Objectives As a completely new brand in Vietnam, very few customers were familiar with Skoda – posing a significant challenge when launching their SUV lines in the Vietnamese market amidst fierce competition. This set the objective for Skoda to develop a brand re-identification strategy […]

Campaign When The White Lion Adapted To Thrive – MMA Amarties Award Winning Campaign Brand Peugeot Success Story Impressive achievements of the brand following the campaign: Yearly sales growth: Quadrupled compared to the same period Market share: Increased by 1.6 times Leading position in the European car segment in Vietnam Background & Objectives After a […]

Campaign BMW In A Luxury Segment Racing: From A Drift To A Hit Brand BMW Success Story 30% search impression share in the top position on Google. Over 50% increase in the number of potential customers. 1.2x increase in market share and 13% sales growth compared to the same period last year. Background & Objectives […]

Campaign Creative Planning – Creative Production Brand Shinhan Bank Background & Objectives Novaon partnered with Shinhan Bank in a marketing campaign aimed at conveying to customers the diverse and convenient services through specialized and effective distribution. Brand Experience Implementations Novaon accompanied the bank in implementing the campaign with activities to diversify images and create rich […]

Campaign Influencer Marketing Brand MSI Background & Objectives The campaign aimed to launch MSI’s new laptop products, the GF66 and Modern 14, targeting creative content creators and office professionals, not just the gaming audience. The goal was to expand the customer base and reposition the brand beyond gaming to reach a broader target audience. Brand […]

Campaign Rebranding In The Vietnamese Market Brand TCL Success Story Successfully conveyed TCL’s new brand positioning, bringing TCL to the top 2 global TV brands and the leading Android Smart TV market share according to OMDIA. Increased brand and product awareness of TCL’s Mini LED and QLED displays. Lively discussions on forums, blogs, groups and […]

Campaign Media Strategy For Isuzu Brand Van Hanh Mall Success Story Background & Objectives Communications about Isuzu’s truck line focused on introducing unique features along with advanced technology systems to increase interaction and reinforce customer recognition of the product. This contributes to enhancing the credibility of Isuzu’s truck line, affirming it as a reliable and […]

Campaign Discover New Flavor - Kewpie Mala & Garlic Sesame Sauce Brand Kewpie Background & Objectives This campaign aimed to launch Kewpie's new product: Mala & Garlic Sesame Sauce, targeting a broader audience beyond their existing customer base. The goal was to position the sauce as a versatile condiment suitable not just for salads but […]

Campaign Capture The Essence – Win Instantly Brand Lexus Success Story Background & Objectives The goal is to convey the message: “Effective use of time and always keeping an optimistic spirit is essential in these days”, Lexus LC x Novaon launches inspirational Marketing campaign excited. The main highlight of this campaign is the contest for […]

Campaign 30 Years Elevating Value In Vietnam Brand Shinhan Bank Success Story The campaign reached over 295 thousand users on Facebook. The video achieved a VTR rate at a good average level for a regular Trueview campaign. The campaign reached over 103 thousand users on Instagram. This campaign had a very high reaction rate – […]