Strategic Digital Planner

Hình thức làm việc:Toàn thời gian cố định

Nơi làm việc: Hồ Chí Minh

Mức lương: Lương + Thưởng

Số lượng cần tuyển: 01

Primary purpose:

The Strategic Planner is responsible for creating the digital communication strategy for marketing campaigns. This includes targeting the right audience, appropriate channels, as well as setting the tone and message of the campaign.

The Strategic Planner is also responsible for writing the formal brief and for providing the ideal environment for creative development.

The Strategic Planner will be involved in working with a number of clients at the same time, and will need to identify the specific business needs for each one

Principal Accountabilities

  1. Contribute to creative strategic thinking by researching and writing comprehensive creative briefs
  2. Produce, analyze and deliver consumer insights based on primary or secondary research methods, and synthesize multiple data sources to find unique insights
  3. Produce and present actionable data in the form of compelling consumer, cultural, competitive, brand insights
  4. Develop a robust understanding of client business challenges in order to deliver insights to help our teams meet client goals
  5. Perform competitive analysis of brands, experiences and campaigns

Performance Standard

Outcomes of this position is measured by:

1. Winning ratio

2. Supportive Sales

Job specification/Minimum Requirements

Knowledge & experiences

  • At least one years as a communications planner, account planner or digital strategist in a digitally-centered agency (or a digital focus at a traditional agency)
  • Experience with creating and analyzing surveys, as well as performing qualitative research (focus groups, consumer interviews, etc.)
  • The ability to work collaboratively with the creative, experience strategy and design, technology and optimization disciplines to bring an idea to life in a way that supports the defined strategy
  • Experience with content and channel strategies using trends decks, consumer journeys, communication plans, conversation calendars and engagement models
  • Expertise in at least two or more of the major digital advertising and marketing channels
  • A bachelor’s degree (with an explanation of how it relates to what you do now)


  • Communication and persuasion
  • Problem solving decision-making skills
  • Dealing with change and people
  • Verbal and written communication & persuation
  • Helpful, Result-oriented, Resposible and Integrity


The above mentioned accountabilities are main responsibilities only. It’s not designed to contain all duties, qualification. The job holder should utilize all resources and/or alternate approaches to achieve expected outcomes of the job.


Hạn nộp hồ sơ: 30/9/2015

Hình thức nộp hồ sơ: Qua email

Địa chỉ nộp hồ sơ/liên hệ :

Ứng viên gửi CV  về địa chỉ email

Liên hệ trực tiếp tai Hồ Chí Minh: Tầng 7 – Tòa nhà MB – 538 CMT8 – Phường 11 – Quận 3 – TP. HCM

Điện thoại: 08 6687 8888   gặp phòng Hành chính – Nhân sự

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